A company must identify and align its vision, mission, objectives, goals, strategies and tactics. Just as a car needs periodic alignments and checkups, so will a company have to re-align these characteristics from time to time.

Every major function within a company should identify its own mission, objectives, goals, strategies and tactics, and ensure that they are aligned with those of the corporation. Smaller groups within each major function must do the same.

A company must know what it wants to be when it matures. Nothing is more frustrating to the staff than a company that flounders from one vision to another without the full support of its members. Major changes must be accompanied by a sound rationale and open discussions with and among the staff.